These days, it’s seems a rarity that I comment on software and, as most people are aware, even less common that I criticise Apple. This time, I couldn’t resist.

In the last couple of weeks, both Microsoft and Apple have simultaneously released upgrades to their music players supporting music profiling, allowing users to generate playlists of similar music on-the-fly.

While this technology has been in play in services such as Last.fm for some time now, it seems Apple still have some way to go — recommending your users try listening to a different song seems to be missing the point somewhat:

This is going to make things interesting:

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